Learn how to compete, and even sell better, than Amazon in this comprehensive eCommerce marketing book exploring topics that will transform your business.
Discover how to create and utilize buyer personas attract the types of visitors, leads, customers who drive long time return for your eCommerce business.
We explore how to:
Well designed product detail pages often become the most important focus to marketers and can very likely take top priority for optimization.
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Content creation is the linchpin for driving “organic” traffic from search engines. Of the many factors affecting organic traffic, blogging is one of the most critical.
We explore how to:
Correctly implementing practical marketing applications in social media can provide outstanding benefits that really draw an audience.
We explore how to:
Before marketing operations can be planned, you must first define your existing business funnel and identify the points at which marketing can apply leverage.
We explore how to:
Influencing the lifetime-value economics is commonly considered a function of sales and pricing but actually plays an important role through e-mail marketing.
We explore how to:
“Experimental marketing” refers to how marketers can—and should—design, test, and refine new-buyer personas that keep up with on-going consumer interest.
We explore how to:
Marketing activities like e-mail marketing, social media, and content marketing are essential to overall success, but must be orchestrated together for maximum return.
We explore how to: