Sam Mallikarjunan is an internet marketing professional specializing in using inbound marketing strategies to generate leads, customers, and top line revenue. He currently works as the Head of eCommerce Marketing at HubSpot. Before coming to HubSpot, Sam worked as the CMO at lead generation and eCommerce firms where he focused on leveraging inbound marketing methods to improve marketing and sales efficiencies.
Michael Ewing is an internet marketing professional and a founding member of HubSpot’s eCommerce division. Michael is a creator of the Inbound Marketing Campaign framework, now largely used by HubSpot’s customers and a feature in this book. He is co-author of How To Grow Your eCommerce Business With Inbound Marketing, and is publisher of over a dozen eCommerce training webinars. In addition to helping his clients implement inbound marketing, he has managed operations for eCommerce companies, and speaks at universities & industry conferences.