Marketing can feel like a continual process of trying to see patterns amid the swirling chaos of human decision making. Accurate, comprehensive data sets have historically served as the backbone of effective marketing campaigns. To most efficiently study your current customers and increase your potential for clients, you should have a thorough understanding of each type of analytics and data set that can drive eCommerce marketing. Immerse yourself in the terminology related to modern marketing and data tracking to effectively analyze your company to the next level.
Inbound Commerce: How To Sell Better Than Amazon does just that with in-depth coverage of not only the analytical terminalogy you need, but how to use and make sense of it all.
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