A lot of marketers we talk to think that the more marketing activities they do, the more results they will yield. These marketers may place regular ads in newspapers and magazines or perhaps even post new sales information to social media accounts like Twitter, Pinterest, and Facebook. However, there is no goal or consistent theme of promotion through the major vehicles of online promotion activities: search, social media, and e-mail marketing. These marketers are in danger of creating ineffective marketing environments that are not operating with the highest efficiency for increased website traffic, prospects, and sales.
Inbound Commerce: How To Sell Better Than Amazon will help you ensure that you are setting SMART Goals that lead to effective marketing plans. Stop doing marketing for the sake of marketing and start making marketing that consumers love through inbound marketing campaigns.
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