Do you want to know why longtail keywords are better for eCommerce? It’s all about getting pertinent results through descriptive search results. Google's main goal is to show the most relevant searches the most often. The use of descriptive longtail keywords will help you rank higher and more often on Google. Think about it, when you want to get information about something, anything really, what do you do? If you have a Smartphone, or a computer, you’d more than likely use a search engine to find your answer.The same strategy applies to prospective customers who are looking to get their hands on the next cool gadget. They kind of know what they’re looking for, but they still know how important it is to go through a search engine in order to find exactly what they want at the best price possible. This common strategy of ecommerce link building is precisely why longtail keywords work.
Whether you are an old pro to ecommerce, or a neophyte, you are probably aware that there’s a massive amount of ecommerce sites out there, and that within each site there is the potential for numerous pages. This is where having a strong longtail keyword strategy coupled with focused ecommerce link building can help funnel the right traffic to the item for which they are searching.
What Are Longtail Keywords?
Are you wondering what longtail keywords are? Longtail keywords are distinctive, maybe even unconventional words or phrases, 3 or more to a group, that drive traffic to your site using the most direct route possible. When choosing these words it is important to be as specific as possible in order to attract the right audience. If your keywords are only scoring a handful of hits per month, or if they are getting searched too many times but not producing results, it may be time for more research, or the shortening of your keyword string.
In order to reduce competition, it is good to keep in mind that longtail keywords tend to change. What is popular today, may not be tomorrow. Ongoing longtail keyword research can help lower search volume, and therefore the cost associated with your chosen Adwords, while producing more specific results. Also, it is good to know that using proper names, titles and/or dates is an inexpensive way to boost traffic with the minor inconvenience of having to change them often in order to keep them current and effective. Remember, it’s not who lands on your site, it’s what they do once they get there. Keeping your keywords current can give you a competitive edge.
Why Use Longtail Keywords? Because They Work.
If you are still wondering why longtail keywords are better for ecommerce, there is one exceptional reason: They work. A customer visit to your site is the result of a successful search. Successful search results happen because of the search words you choose to represent your site to the world of search engines. Longtail keywords can help consumers find the niche you’ve created, while keeping advertising costs to a minimum and maintaining a higher, more effective ranking with the search engines. In short, a little diligence goes a long way in regard to keeping your keyword strategy fresh and effective.
