Here are 3 social media commerce tips that are easy to execute and will offer solid results:
1) Tap into the Peer Network. Consumers rarely make purchase decisions on their own anymore – whether it is through Facebook, Twitter or Groupon, they are looking for input. Judging by Groupon’s popularity - see similar companies: BuywithMe, Rue La La, etc- and ability to raise close to $1B in VC funding, this phenomenon isn’t going away anytime soon. You can join in by posting a limited time deal on Groupon. Or create a giveaway on Facebook for people becoming a fan or run an instant promotion on Twitter to drive folks to your site with a discount code. Be creative with this audience and give them something to talk about because…
2) They will talk. And tell there friends: what they found, how the found it and how much they paid for it. So make it easy and encourage them to do so: add social media buttons to your site and emails so people can “like” something, “share” with a friend or “retweet.” And give them incentive to do so – bonuses and referrals for getting their friends to sign up, make a purchase, etc. It will pay tenfold in dividends.
3) Engage your customers. Don’t just push product at them, participate in a two-way conversation. Give them a forum to let you know what they are looking for, what they like (and don’t like) and how things are working. User reviews, including the ability to upload pictures of your product in use is a great forward-selling point.
