HubSpot, the leader in Inbound Marketing, has an attitude that they look for in every employee they hire and every company who hires their consultants. This attitude of both their employees and their customers has given HubSpot unheard of growth and expansion, even in a recession. According to the Boston Hiring Blog, " In 2009, the company was pleased to report a total of zero layoffs. Since the beginning of the recession, they have grown by 350%." HubSpot delivers full disclosure to this aforementioned attitude on their Metholodogy Page "HubSpot isn't magic. It only works if you work .... HubSpotters who thoroughly implement this methodology while regularly using HubSpot software achieve average growth in traffic and leads of 10-30% per month."
INBOUND MARKETING = GET STUFF DONE
Although not their official methodology (checkout their official methodology, its pretty cool!) to inbound marketing success, living and breathing the GSD (Get Stuff Done) way is the true power behind HubSpot’s successful inbound marketing ventures. In the realm of inbound marketing, Get Stuff Done means: Creating, Optimizing, Promoting, Converting, and Analyzing.
- The Get Stuff Done attitude leaves no excuse for not Creating a company blog because everyone is too busy or has no idea how to set one up or even has the slightest idea to why it is even important.
- Say bye-bye to the days of creating excuses for your webpage not being properly Optimized for Search Engine Optimization.
- No longer are excuses acceptable for not Promoting your business through Twitter because you have no understanding of this whole “Social Media Thing.”
- There is absolutely no justification for not achieving top web rankings and dramatically increasing your online Conversion rates.
- The days of not understanding website traffic and conversions through careful Analysis to determine how to improve website through strategic change are over.
If you want it to happen, make it happen. Get Stuff Done today, do not wait until tomorrow, or the next day, get it done now. Develop a game plan, put it into action and start achieving online success. You have three options:
- Do It Yourself (DIY) – There is a vast number of resources available on the internet practically begging for you to consume their information and execute their valuable information they so freely give away. Try reading some Social Media Giants to gain inspiration, advice and guidance. For a more in-depth how to guide, checkout Inbound Marekting: Get Found Using Google, Social Media and Blogs by Brian Halligan and Dharmesh Shah.
- Make your next hire be an Inbound Marketer (I'm For Hire!). Make this person prove to you they know how to create, optimize, promote, analyze and manage your online brand. HubSpot defines this ideal marketer as having the qualities of DARCs. Digital Native (knows the web fluently) with Analytical Chops (can implement, interpret and optimize website based on analytical data) who has web Reach (actively involved in the social media sphere and can bring their audience to your brand) with Content creating abilities (knows how to create remarkable content through blogs, videos and other creative outlets) and a Strategic mind capable of online domination. Make this person your next hire, and put them in charge of maintaining a blog that he or she updates daily with keywords optimized for your brands. A talented inbound marketer will know how to promote and manage your brand so effectively that they will dramatically increase your site traffic, your brands exposure, and your online profits at a rate that will astound you.
- Hire a professional Inbound Marketing Agency to achieve the results you deserve. Visit the HubSpot Service Marketplace to view a vast array of certified Inbound Marketing Consultants that best fits your needs.
I admit that this post is very much centrally focused on HubSpot. There are other great online marketing companies around, but none better at Inbound Marketing than HubSpot. This may be hard to believe for some, but not for the hundreds of thousands who passionately believe as I do. Do a Twitter search for HubSpot and listen to the masses. I am a firm believer in HubSpot’s success, marketing strategies, philosophies and services. Just take a look at their Case Studies for tons of examples backing me up.
It is up to you to be successful. Stop procrastinating and get started on your Inbound Marketing campaign today.
