Instagram is free, easy to use and it’s grown to 150 million users in just three years for a reason – nothing has greater marketing impact than visuals. Are you taking full advantage of Instagram ecommerce marketing to build your online business?

The to-do list for many business marketing departments can be quite lengthy when it comes to to e-commerce.  With the use of online commerce growing exponentially in virtually every industry, companies are scrambling to make sure their e-commerce models work effectively.  Are you making the appropriate changes?

Buyer Persona Product Descriptions

Buyer persona product detail pages communicate the most important primary benefits of a product in a way that is most appealing to the majority of store customers.  The user centric approach also helps brand the information of a company while reinforcing a persona attractive to an ideal consumer.

Buyer persona product descriptions can deliver positive results because the ad copy is written in such a way that is appealing to the target demographic. The effort required of user-centric product descriptions requires that we understand how certain descriptors, contexts and inclusions of details affect the target user, and that we then put our discoveries into action. Ad copy for a clothing retailer with a target demographic of ages 15-35 with extensive outdoor knowledge should be much different than a clothing retailer with a target demographic of women ages 25-45 whom aspire to be like the ladies in reality television. As Dr. Timo Saari and Dr. Marko Turpeinen, authors of “Towards Psychological Customization of Information for Individuals and Social Groups” suggest, individual differences in processing information implicates dramatic variances in type and/or intensity of psychological effects, such as positive emotion, persuasion, and depth of learning.

Blog Article Title Best Practices

All search engines consider the title of the page to be extremely relevant to what that page is supposedly about. Similarly to how you might choose what articles to read in your morning paper or e-mail to read first by looking at the headline or subject lines, search engines use the title of the page and blog article is a very strong indicator of what that page or blog article is about.

The title of the blog article should be housed in the URL slug – where the extension coming at the end of the blog article URL – as well as in the H1 tag on the page. The title should also be reflected in the HTML header element title. Aligning these three elements with the blog article title will reinforce to the search engine that this blog article is about this specific longtail search query and any relevant keywords that the search engine associates with the keywords in the title. Therefore,  it’s extremely important that you put a level of strategic and tactical application of SEO thought into crafting your blog headlines.