Time is the currency of our lives. The supply is limited and everyone needs more of it. Each of us is given an identical 24 hours each day, and our success is largely determined by how we use these hours. Treat your website like you do your life, make every second count -- because they do.Visitors will decide whether they have any interest in your store within 7 seconds of entering. Make a good first impression and you will likely keep visitors around long enough to purchase. The homepage of your store is a good place to start as most visitors will likely go to your homepage even if landing first on another.
Separate the important from the trivial. Make a list of desired changes and updates to your store homepage and prioritize which are most important. The use of event-based marketing analytics, which will track visitor behavior from first visit to purchase (or lack of purchase), will paint a clear picture of the areas that need to be focused on first. Allowing you to separate the important from the trivial.
Get things done quickly. Use data to quickly decide what to do to your store homepage and then get it done. Focus on conversion SEO and design your homepage to be optimally profitable. It's all about saving time and money -- don't let either slip away. Utilize your in-house team of developers to implement the store changes or hire freelancers to do it for you. These changes are important and will effect your bottom line. Don't let these changes pile and burn on the backburner. This is 2011 and we all have terribly short attention spans. You're website built just two years ago will need a lot of work done to it if you haven't been maintaining design and conversion seo best practices. Become an inbound marketing rockstar and get things done!
Remember, getting people's money is easy once you have persuaded them to give you their time. Win the time of your visitors and their money will follow.
