I was recently reviewing The Facebook Commerce Index Whitepaper June 2011 from ChannelAdvisor.com, a SaaS eCommerce solution specializing in multi-channel commerce, and was inspired by the list of top 25 Facebook Fan pages by total fan numbers. I used this as a starting point for a list of the 10 best pages that are utilizing engaging, innovative and compelling features such as:- Great Welcome/Splash page
- Incentives to "Like" page
- Engaging Content and apps
- Interactive media
- Ways to purchase
- Innovative marketing
The list below was created on 8/2/11 and is targeting big brand stores - ya know - those that are established and well known. The list is in no particular order. Enjoy!
- Vans - Most robust availability of really cool apps available I found across the big brands. I especially like the ability to customize and purchase the shoes without leaving Facebook. Very nice F-Commerce store.
- Moosejaw - Everything from consistent branding to great content and fun contests is here. Superb interactive catalogs coupled with Reasons to Like Moosejaw on Facebook section including "Tips on where you may have misplaced that cap to your shaving cream" make this page one of my favorites. I've been looking for shaving cap for months!
- Nba.com - Streamlined F-Commerce store has a nice interface and is easy to navigate.
- Sears - Operation Rebuild and Heroes at Home campaigns give users a good reason to like Sears beyond the products that they sell. Very good splash page that encourages "Likes" by advertising: "Like Sears to learn how to support our military men and women."
- Victoria Secret - VS is doing a lot right with over 14.5 million fans! Clean and engaging splash pages coupled with contests and gift cards makes Victoria Secret the top "Liked" page of the entire list.
- Walmart - The Everyday Hero splash page attempts to give a personal and emotional appeal to the store that has been putting local businesses out of work across the country. It seems to be working with over 8 million fans.
- Target - Engaging page complete with a Summer Fun Finder that suggests activities to do by spinning an interactive wheel. Fun!
- Nike - Excellent splash page making users "Like" Nike in order to access the Free Arena, a compilation of user generated videos.
- Dolce Gabbana - Unified splash page encouraging fans to connect with their brand across entire digital world through iTunes style app design
- Bloomingdales - Interactive registry makes it easy to shop for those lovebirds whom are tying the knot.
What are your favorite big brand eCommerce Facebook Pages?
