Blog Article Image Best Practices
Although not frequently considered a critical part of a well-crafted blog article, repeated studies have shown that blog articles with images perform better. Typically, an image that either refers to or directly graphically conveys the general subject matter of a blog article oriented in the upper right-hand corner of the article with the first paragraph text wrapped around it is the general standard and a best practice. Images serve to break up a blog article text while preventing the text from overwhelming to the reader.
Images also help to give context to the blog article. As they say, a picture is worth 1000 words. However, since search engines only see pictures as an image filename and alt tag, in blogging a picture is worth substantially less. Thus a properly optimzied article should use images to supplement article copy with graphical representations of the topics. The key factor of using images for search engine optimization is the proper application of the image filename and alt attribute. Frequently forgotten or neglected, the image filename and alt attribute are the only elements currently being textually indexed by search engines.
Therefore, it’s an additional signal to a search engine crawling a page that a specific page is relevant to a specific keyword if the indexable attributes of the images on that page are also relevant. also, assigning the images attributes that are searchable by search engines allows them to show up in image searches such as those from Google images.