Mike Ewing is a pioneer of eCommerce Inbound Marketing and a founding member of HubSpot’s eCommerce division. Mike created the Inbound Marketing Campaign framework, now used by HubSpot’s 8,000+ customers and a feature in this book. He is co-author of How To Grow Your eCommerce Business With Inbound Marketing, and is publisher of over a dozen eCommerce training webinars. In addition to helping his clients implement inbound marketing, Mike has managed operations for eCommerce companies, and speaks at marketing industry conferences. Originally from Peachtree City, GA, Mike currently lives in Dublin, Ireland where he is leading HubSpot’s International services team.
Sam Mallikarjunan is a social media and internet marketing professional, currently holding the position of Chief Marketing Officer with Inbound Marketing Agents, an Inbound Marketing Agency in Nashville, TN. Prior to his current position, he was the Head of Experimental Marketing at marketing software company HubSpot. Before coming to HubSpot, Sam held two additional CMO positions at lead generation and eCommerce firms where he focused on leveraging inbound marketing methods to drive measurable results. Sam has launched several start-ups, as well as hosted a syndicated talk-radio show about cigars based out of Tampa, Florida.