A landing page is a website page with a form that visitors can fill out to receive an offer. Landing pages are used for lead generation and can be effectively utilized by online stores when promoting eCommerce lead generation offers. eCommerce offers can be coupons, discounts, guides, kits, free samples and more. There are several best practices that your landing page should follow for proper optimization:Step #1: Be Clear and Direct in Your Headline. The headline is the most important component of a landing page because it will be the first piece of content a visitor will read. This will be your first and only shoot at clearly explaining your offer in words the visitor will understand and act upon. A perfect headline will include (1) an action oriented verb followed by (2) the offer and (3) the value of the offer. See the image below for a great example.
Share your favorite landing page examples in the comments below!
