SEO techniques are most commonly classified into two categories: techniques that search engines recommend and techniques that search engines do not approve. Search engines attempt to minimize the effect of the latter by delisting websites that are in violation of their guidelines and promote with greater visibility websites that are active in activities that search engines recommend. The SEO community has classified these methods as either “white hat SEO” or “black hat SEO.” White hat SEO is commonly defined as techniques that conform to the search engines’ guidelines and involve no deception. White hat SEO tends to produce results that last a long time. Black hat SEO pushes or breaks the boundaries of the guidelines and typically results in being banned either temporarily or permanently once the search engines discover what they are doing.
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